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Buy American?

Last edited January, 2004, last reviewed September 2007

Is it patriotic to "buy American"?  Many mainstream organizations would have you think so.  We have all heard the arguments for the practice of limiting one's purchases to products manufactured entirely in the good ol' US-of-A: it will save American jobs, it will bring down trade deficits, it will force the foreigners to stop their sweatshop practices or to lift their tariffs on American goods.  Oftentimes the arguments have a distinct xenophobic lilt to them with vague disparaging references to the Chinese, or the Mexicans, or some other target group.  The "buy American" arguments also seem to go hand in hand with similar arguments for tariffs and trade rules aimed at "dumping" buy foreign manufacturers and other imagined slights.  Are these and other related arguments really in support of the future of our American way?  

America is still, relatively speaking, a free country.  There is nothing to stop our citizens from choosing the products they purchase based on the country of origin, nor should there be.  But is that the smart move?  Does buying American really "save" American jobs or reduce trade deficits?  Protectionism, the term given to the category of ideas and actions related to the restriction of trade by foreign producers, has a long history in America and the world.  It is easy to see why it has enjoyed popularity as a concept—what could be easier to support than an indistinct cheer for the "home team?"  Are those bad guys messing with our teammates again?  We'll show them, we'll boycott their products and then we'll see who's who.  Such a guttural, sub-conscious response to a perceived threat against the American way is understandable, but it is it defensible?  Buying American is a form of protectionism practiced by individuals instead of our government, but to the extent that such a campaign is successful, it has the same disastrous results as a government limiting the power of the marketplace.

The defense of free trade has been so well stated, so well documented, and so well supported by experience that it should not need repeating here.  Yet, the basic principals of free markets apparently continue to elude understanding by many Americans.  The "invisible hand" described by Adam Smith over two centuries ago remains invisible today in more ways than he or our founders probably imagined.  It is crucial to understand that the invisible hand works both domestically and internationally.  It is a universal principal that describes the seemingly magical way that markets, when supported by a government that enforces property rights and when left free from further intervention, guide the course of human action toward the most efficient use of resources.  That is another way of saying: you get the most bang for your buck.  It is another way of describing a system known as capitalism.  This system, embodied in the very core of our national being, depends on free markets within our borders and also free trade with nations and organizations outside our borders.  If we choose to restrict our trade with those outside our borders, we also choose to restrict our own efficiency and our own growth.  Let us look at some specific examples.

The idea that imports cause the loss of American jobs is misleading at best and factually wrong in the strictest sense.  It is possible, of course, that a US manufacturer of widgets could come upon some very stiff competition from a foreign manufacturer who has a lower cost structure for labor or materials.  Perhaps the US manufacturer is forced to pay high wages to attract workers for the unpleasant work or perhaps a dated contract with a labor union has resulted in artificially high wages.  Perhaps the raw materials for widgets have become scarce within the US borders, and high shipping costs to import the raw materials have resulted in a high cost basis.  Perhaps the US manufacturer is stuck with outdated tooling, or perhaps it is clinging to a needlessly high standard of quality based on what the market for widgets will actually bear.  The foreign manufacturer, on the other hand, is saddled with none of these problems.  The foreign manufacturer is inundated with dirt-cheap laborers clamoring for work in conditions that would make most Americans cringe.  The raw materials are readily available from within the manufacturer's borders, a large port is located nearby, and capital for the growing widget market is readily available.  In practice, this foreign manufacturer is able to produce widgets of an acceptable quality to American consumers for a fraction of the price that the last standing American producer can do.  In this perfect microeconomic example, it is easy to see the writing on the wall.  American widget jobs are on the way out due to the so called "dumping" of goods by an evil foreign manufacturer.  Imports are causing the loss of American jobs. Right?

Not exactly.  Before we start a "buy American widgets" campaign and call our congressman to advocate widget tariffs, lets take a closer look.  You see, advocating such protectionist tactics is analogous to asking for a subsidy for being inefficient.  Imagine two strapping young men competing to cut your lawn for you.  One young man from the next town over offers to use a new motorized push mower with a sharp blade and to work according to your schedule.  He will charge $50.00 per cut.  The other young man offers to use a rusty old manual mower that has never been sharpened and to cut the lawn whenever he gets around to it.  He will charge $75.00 per cut, but, he is quick to add, he lives right in town and knows many of the same people you do.  The rational choice is obvious.  The protectionist choice is obvious too.  Whether we are speaking of lawns or widgets, the principal is the same.

The American widget manufacturer is likely to go out of business if it does not lower it's cost structure and it's price.  It is inefficient in the marketplace.  As a result, Americans with jobs at that manufacturer will lose their positions.  However, in the macroeconomic view, the picture is different.  Those displaced workers will have to find new jobs or become very hungry.  In a modern, prosperous America built on free markets, those workers will soon be absorbed into other occupations related or unrelated to the manufacture of widgets.  If this were not true, if manufacturing or other jobs that were "lost" to foreign competition were not being replaced with different jobs, we would now be a nation probably over half unemployed! In the long run, those widget workers and other workers like them will find different vocations perhaps in service industries, in technology, or in "knowledge industry" jobs that are very different from the world of widget manufacturing.  The process will be disruptive and possibly painful for the individuals involved.  The process will be productive and lucrative for the generations of Americans that will follow, however.  So, then, the choice we face is to make a probably futile attempt to save specific jobs for a small amount of workers right now or to seek the most bang for our buck and embrace change for the sake of efficiency and future growth.  Put another way, it may feel patriotic and energizing to root for the "home team" by "buying American", but even the best teams eventually need to pull the star quarterback or another player off the field to make way for new talent.  In the long run the team will be better off.

What of some of the other arguments, though?  Isn't our massive trade deficit cause for concern and reason enough to take protectionist action?  The current account deficit has indeed become large by historical standards.  What are basically net imports of goods and services has been measured as high as 5 percent of our GDP.  Such a deficit must, by definition, be financed through foreign investment in American interests.  Is this a really big deal?  Not necessarily. In a global economy where capital and goods are allowed to flow freely, at least across our own borders, the effect on currency valuation has not become dangerous and there is no sign of inflation that would indicate an unstable dollar.  A very flexible international financial market has allowed continued inflows of foreign capital into an American economy that is trusted by foreign investors who expect a higher rate of return than they might find elsewhere.  The size of the current deficit is probably not sustainable, but as others have noted, we tend to run bigger deficits during times of prosperity and smaller ones during times of recession.  As long as the markets remain open, foreign investments will continue to offset our net imports.  However, if we start to deprive foreigners of US dollars through the use of tariffs, quotas, or other protectionist measures, then we will be setting the stage for other outcomes.  Currency markets lacking a generous supply of dollars will raise the value of the dollar, thereby making US exports more expensive and reducing the foreign demand.  Recent history has shown that the ebb and flow of cross-border trade will resolve itself given the flexibility to do so.  It is when protectionist distortions to the market are introduced that we find trouble. 

And what of the supposed moral arguments for buying American?  What of the sweatshop conditions we hear so much about in these backwards countries?  Should we not buy American if only to show by example what sort of treatment we demand for our fellow humans?  Isn't it morally repugnant to buy products made by laborers working 18-hour days under squalid conditions for mere pennies?  Well, assuming we are speaking of laborers and not actual slaves, the answer is: no.  While the majority of modern day Americans would not choose to work under such conditions, the folks in these sweatshops have a different set of choices.  In fact, if we look at our own American experience during the same phase of development, we would find very similar conditions. That is to say, the conditions in our own American factories, farms, mines, construction sites and offices in, for example, the 1800s were equally as ugly as those that might be found in some third world countries today.  Our American ancestors certainly yearned for better conditions and greater wealth. In time, it came about through painstaking hard work.  The search for wealth and profits led to greater productivity, technological advancement, and better working conditions for each new generation.  Do foreign workers not deserve the same opportunity?  By implementing protectionist measures against foreign firms we may make ourselves feel better, but in reality we are simply robbing foreign workers of the only livelihood they can currently manage.  Since they do not live in a thriving and advanced economy like ours, they do not have the same prospect of simply switching careers either. Instead, many foreign workers would be puzzled by the American desire to teach their employer a lesson. Given the available alternatives, working 18-hour days in a squalid factory for pennies may well be a pretty good deal.  That good deal goes for them and for the American consumers who can wear inexpensive sneakers and for the investors in the squalid factory, and for the investors in the American sneaker company who outsource the manufacturing of their design, and for the Madison Avenue agency that creates those amusing television spots for the sneakers. 

Is "buying American" patriotic?  Such a practice, to the extent that it is successful, really means offering a subsidy for inefficient or uncompetitive behavior simply because of a misguided desire to sustain a xenophobic national pride.  When we subsidize one American through the use of protectionist measures of any sort, we simply hurt other Americans through a complex series of transactions that eventually end up in their wallets.  If we "protect" steel producers and their high prices, we simply transfer the cost of the protection to automobile producers and others, who, in turn, pass the cost on to consumers.  It may be indirect enough for the average Joe to easily ignore, but that doesn't make it right.  A true patriot chooses products based on price, on quality and on value.  Doing so regardless of product or service origin forces all producers to create competitive products and to constantly evaluate productivity.  Rising productivity, we all know, is associated with greater wealth and higher standards of living.  The fact is: America is a capitalist country.  Capitalism rewards the efficient and the productive.  Americans should too.

*** Copyright 2004, rationalamerican.com ***

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